Fedor Druzhinin

Professional yachtsman and sailing instructor of the highest category Fedor Druzhinin did 5 crossings of the Atlantic Ocean on yachts of different sizes, over 80,000 miles of sea trips and 20 years of yachting experience. This time Fedor decided to challenge himself in a single race across the Atlantic on 6.5-meter yacht. Mini Transat is included in the TOP-10 of the most prestigious competitions along with Volvo Ocean Race and Vendée Globe. The regatta is held every two years and gathers 80 professionals and sailing enthusiasts from different countries.

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Why sponsoring our Mini Transat campaign?

1 / It presents your company as socially responsible business: support of sailing - an environmentally friendly sport, deeply embedded in culture and traditions all over the world - enhances business reputation.

2 / It is an effective way to market your product or services: achieving high public relations KPIs in Europe and Russia in a non-standard way - and with minimal investment!

3 / Support of a sailing team speaks about healthy and positive philosophy of the company. This contributes not only to its public image, but also to its capitalisation growth, especially in the modern high-tech markets, where the cost of intangible assets is quite high.

4 / Sponsoring Mini Transat boat is an effective tool for large-scale communication with different groups of the target audience - from clients to partners and investors.

The socially responsible company who has unique brand associations and values and is seeking for extensive media opportunities for promoting the company's image on international markets, high return on investment, promotion of brand values for customers, partners and employees of the company and would like to increase coverage and audience engagement.