(Hamburg, September 2021) Sponsoo, the market leader for digital sports sponsorship in Europe, is launching a new online tool on the 21^st of September 2021, with which short-term matchday offers can be sold and purchased. Advertising space for the games of the week, such as the top game in the Bundesliga between Borussia Mönchengladbach and Borussia Dortmund, can be purchased right away. Various other rights holders have already made short-term offers to introduce the tool, including VfL Bochum 1848.

The launch was already announced during the digital masterclass at SPOBIS 2021: An online booking tool for short-term sponsoring offers from the sports sponsoring marketplace Sponsoo. It offers a simple and clear digital option to evaluate, book and manage several potential short-term offers.

The first response to the announcement was consistently positive: Offers for the top game between Borussia Mönchengladbach and Borussia Dortmund on the 6^th Bundesliga match day can be booked right away. Other offers, including from VfL Bochum 1848, are also available. Even for a game on the 2^nd match day, a larger game day package was sold to a regular Sponsoo customer, one day before the official launch.

The marketing method is also new: Instead of using telephone calls, which is exhausting for both parties, sponsors can set up an “e-mail alert” in advance in order to be informed about short-term offers, that suit them and their target group.

Further benefits include a standardized display of the offers, making them more transparent and comparable for companies. If you are interested in the advertising space, your offer can be submitted digitally and still be renegotiated. The rights holder will then be informed by email. If the offer is accepted, contracts are automatically generated, that can be digitally signed. Billing is also largely automatic.

As everywhere on the Sponsoo platform, digital processing is the key to time and cost-efficient sports sponsorship.

"All of this is packaged into a world-class online booking experience to provide users with a seamless digital experience from start to finish. We have great ambitions for our short-term offers tool, and I look forward to bringing it to our network of rightsholders and sponsors to develop it into a primary channel for corporate sponsorship demand," says Sponsoo CEO Andreas Kitzing, adding: "As the demands for greater flexibility and digital customer experience continue to permeate the industry and determine its future, the technology driven by Sponsoo will become increasingly important for effective management in sports sponsoring. We are very much looking forward to further expanding our marketplace with this launch and exploring what the future holds for us."

View the new online tool for short-term offers on Sponsoo: https://www.sponsoo.com/de/last-minute-sponsorings

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[Image: 2021-09-21 Last Minute Offers schema]

The sports sponsorship platform Sponsoo has great ambitions for its new online tool "Matchday Sponsorships".